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【Recommendation from the exhibitors】The senior private custom from the UK royal——George Brummell

WWW.IFFAIR.CN  2015/6/30 华博传媒 Editor:Ms. Crystal Ying

[Brand name]:George Brummell
[The chief tailor master]:Frank Byars
[Brand characteristics]:
◎This brand has a long history,and adheres to the craft of manual customization from the UK royal.
◎It Provides personalized custom services,and tailors the pattern by one person a version according to the body curve and size of customers.It emphasizes on fitness, humanization,slenderness and line.
◎It uses the high-grade fabrics, materials and ox horn or pearl and shell buttons from UK.
[service items]:They focus on sewing business suits, coats, jackets, wedding dress, sportswear, outdoor clothing/uniform and the suits that used in all kinds of special occasions including uniform and army uniform.
[Business demands]:They search for high-end customers who have custom requirements.
During October 22 to 25, “George Brummell”,the senior private custom from the UK royal,will send 8 top tailor masters of the UK royal to the George Brummell’s  private custom area in the pavilion 4 of Ningbo international convention and exhibition center.They will measure your body, tailor by hand and sew the high-grade suits for customers on the scene.During the whole 19th Ningbo international fashion fair,these top tailor masters from the UK royal will let the customers of mainland China personally experience and enjoy the senior clothing customized services from the UK royal .
               George Brummell History
George Brummell, the Englishman of Fashion known as "Beau" Brummell and famous for his friendship with the Prince of Wales (later King George IV), was the undisputed leader of fashion at the beginning of the 19th century.
    George Brummell was born in 1778 in Downing Street, London. He created the then fashionable style of men’s dress, with perfectly fitted and tailored individually made bespoke garments.
    This look was based on dark coats, full-length trousers rather than knee breeches and stockings, and, to complete the look, immaculate shirt linen and an elaborately knotted cravat. 
    George Brummell is credited with introducing and establishing as fashion the modern men's suit, worn with a necktie. He was the epitome of a ‘beau’ or ‘dandy’, paying particular attention to his physical appearance, and claimed to take five hours a day to dress. This meticulous style of dress and personal presentation was referred to as dandyism.
Tailoring has been associated with Savile Row since the 19th century, when George Brummell, who epitomised the well-dressed man, patronised the tailors congregated on the Burlington Estate, notably around Cork Street. By 1803, some were occupying premises in Savile Row. 
Brummell's name became associated with elegant style and good looks, and he gave advice to the future King on how to dress.
Following in the tradition of George Brummell for perfectly fitting and tailored, individually made garments, George Brummell Bespoke Tailors in London aim to be the iconic bespoke tailors of the 21st century.
The chief tailor master——Frank Byars
Our bespoke tailoring director is Frank Byars who was born in 1953 and started to learn the bespoke tailoring craft in Scotland at the young age of 16. At the age of 20 he moved to work in Savile Row London and continued his apprenticeship honing his skills working under the much admired craftsman/tailor/cutter, George Craddock.During the last 41 years working in Savile Row, Frank has worked for a number of highly respected and well known tailors such as Huntsman, Dege & Skinner, Denman & Goddard and the famous designer Tommy Nutter.
Frank has had experience in senior managerial roles, including leading a team of tailors, as well as extensive work in the USA working with a large number of prominent clients. In the UK, Frank has fitted dress uniforms and formal robes for clients such as the Prince of Wales, peers in the House of Lords and officer cadets at the Royal Military College, Sandhurst. He has also worked closely with many famous actors and musicians, such as Elton John. Frank’s extensive experience and tailoring skills have brought him into contact with many other prestigious clients, such as the Royal Court of the Sultan of Oman, and throughout the world in Europe, Russia and China.
Bespoke Tailoring Service
※We offer a comprehensive choice from hundreds of the highest quality fabrics, mainly from English and Scottish mills and supplied by Savile Row's top cloth merchants. 
※He will take approximately 20 measurements of the client, from which he will cut a paper template using an intricate cutting system.
※The item is then trimmed using the highest grade materials possible, from the inside body canvasses to the linings, from horn or mother of pearl buttons to matching silk twist for the hand-made button holes.
※The inside canvas is called a loose canvas, forming a 'soft shaped' mould which the tailor needs to take particular care making up because it needs to retain its shape for as long as the coat is worn.This is very different from the usual construction nowadays which sticks the canvas on to the cloth using heat treatments and glue, which means they are unable to retain the shape and style which is associated with Savile Row.
※In addition, when clients change shape it will not be necessary to make a new template because we can alter the existing one; please be aware that our suits incorporate inlays that allow outfits to be made bigger by 3 inches (7.5 cm) to cater for the expanding waistline.
※This very labour-intensive process will take a minimum of 60 working hours to complete. We pride ourselves in our product, using traditional and reliable construction methods to produce an individually made suit by hand which exactly meets the needs and demands of our clients.
※The customers who custom more than 10 sets of suits , we will provide the  door- to- door service for you.
    If you are interested in George Brummell,Please make an appointment with us in the 19th Ningbo international fashion fair or you can do business with this brand by contacting us.




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